About The SocialMarketeRx
Times are a changin’.
Reimbursements are declining, PBM’s are pulling all sorts of tricks, expenses are rising, and more and more patients are being forced to go mail order. Your profits are slowly eroding with each passing year.
How do I know this? Because I’ve been the pharmacist-in-charge at a small independent pharmacy in Illinois for 10 years now. I’ve seen it firsthand – the clawbacks, the 0.$79 reimbursements, ridiculous insurance audits, Medicare inspections, etc. Things aren’t looking promising for independent pharmacies.
So, you have two options:
- Do nothing and continue to see your profit decrease.
- Improve the things in your pharmacy you do have control over and watch your profits increase.
If the 2nd option is intriguing, that’s where I can help.
Marketing is one of the few things you have control over. Years ago, you had just a few options (TV, radio, and newspaper), and they were all expensive. Now, thanks to the internet and social media, you have unlimited options, and most are not just cheap, but also highly targeted.
Unfortunately, they’re also confusing and at times, complex. Each platform has its own set of rules and language – CPM’s, pixels, retargeting, tags, etc. Each platform also has its own best practices. What works on Facebook usually doesn’t work on Google, and what works on Google usually doesn’t work on Twitter. Each platform also has its own payment gateways and tracking, making it time-consuming.
You’re already working with a reduced staff at the pharmacy, and between audits, inspections, and the day-to-day paperwork, finding the time to learn about internet marketing can be impossible.
Yet, you know you have to do it. You’ve seen the statistics. Everyone is on social media, including your patients. And they’re not just on it, but it’s influencing their purchasing behaviors. They’re forming relationships with companies, talking about companies, and directly buying products on the platforms. You’ve read about too many success stories to simply continue to ignore it.
So, what can you do?
Learn it yourself.
You can’t afford to hire an outside company, and even if you do, they’ll never be able to tell your story like you can.
It may seem overwhelming, but honestly, just like organic chem, once you learn the patterns, it’s easy.
You can start here.
Read the blog on this site. I search the internet daily for the latest best practices, news, and case studies regarding social media marketing, and then I write about how to apply everything I find useful to your independent pharmacy as easily as possible. Best of all, it’s free.
Who am I?
My name is. T.j . I’ve been a PIC at an independent pharmacy for 10 years. I understand our industry inside and out. When you talk about DIR fees, HIPAA, and clawbacks, I know exactly what you’re talking about. I’ve seen it, experienced, and complained about it.
I’m also a millennial., meaning I’ve been brought up on social media. My gym, a gym that many said wouldn’t make it in such a small town, was built using social media. It was all I could afford at the time. And now, almost 10 years later, it hasn’t had a single unprofitable month. I did it again with a 2nd and third gym. I’ve learned from all of the greats like Jon Loomer, Nicholas Kusmich, Justin Brooke, Cat Howell, and a handful of others. I helped build an online newspaper using social media, and my good friend, who was a manager at my gym, built an online clothing site using only social media. Thus, I haven’t just learned about it. I’ve done it and continue to do it.